Firstly, we are recommended to keep in mind that almost everyone sometimes hears from different people everything about the same commodity. Hence, one of the most important facts referred to this field is that the above presented term is related to a temporary popularity of a product (www.intive.com/en/blog/case-studies/cross-platform-video-on-demand-solutions-for-maxdome-2) or service. On the other side, it cannot last too long, no matter how much money and resources would be put into making a commodity be the most popular. The reason why such a fashion doesn’t last long at all is that mostly on all of the markets the rivalry is pretty intense, which implies that for an innovation other competitors also response with something new. Hence, depending on how exceptional a good is, a fashion referred to it can last either shorter or longer.
Besides, we ought to also remember that the cycle of life of every product is known to be, according to diverse books concerning marketing, to be similar to the life of a human being. As a result, every businessman ought to be aware of the fact that a trend isn’t something that will last forever. This proves that although a product developed by our company can meet with significant demand from various users, we have to also keep in mind that there is a substantial probability that if we will not prepare ourselves for an answer from our competitors, we may be quite negatively surprised in the future, which means that predicting possible scenarios for the future is very important.