A variety of people have tried to discover during the history what exactly a fashion is and why it even exists. The question is: what makes a product fashionable and wanted by a lot of clients? The doubts are above all more visible due to the fact that not always is this an issue of class. Firstly, the above mentioned fact is related to the impact of people, whose opinion is believed to be very influential. Hence, we are advised to remember that a lot of people are subliminally convinced to a product even they are not completely sure whether it responds to their demands.