According to the analyses prepared by various sociologists and psychologists, it shall be considered as willingness of rising number of of customers of having a specified product. On the other side, generally it is not referred to the fact that it has unique values or is something that can develop the life of various users very rapidly. One of the most influential reasons why inter alia a modern fashion exist is that a commodity is widely promoted through different marketing channels and, hence, it becomes even the topic of talks between the people. This implies that from psychological point of view it is a really difficult issue. However, a fashion can be also very rapidly created by people themselves as well as a business can intensify different efforts so that it would make a commodity be shown in various channels and medias. Another popular fact connected with the above analyzed issues is that owing to them we can be almost assured that we will make a great impression on other people. Especially a lot of women take for instance similar issues like modern fashion pretty seriously.
Besides, they follow latest trends and discuss about them relatively often, which implies among them this topic is pretty popular. concerning men, popularity of different clothes etc. is surely substantially less often a topic of their talks. Nonetheless, it continuously changes and even men tend to declare interest in new trends in this industry. Taking everything into consideration, we need to be aware of the fact that this industry develops quite fast and, that’s the reason why, we can be almost certain that in the future we will hear even more about it.